Faulkner Mercedes-Benz Interior Reskin

Doylestown, PA

Location: Doylestown, PA

Project Type: Interior reskin and renovation, including the showroom, service areas, and a new car delivery area for a luxury car dealership.

Services: Preconstruction estimating, construction project management, demolition, construction, finishing, and commercial construction management.

Year: 2023

Modern Interior Reskin Renovation

The Faulkner Mercedes-Benz of Doylestown renovation transformed the dealership into a sleek, future-forward space, updating the showroom, service areas, and new car delivery area to align with Mercedes-Benz's brand. The project enhanced functionality, efficiency, and customer experience.

Overview

The Faulkner Mercedes-Benz of Doylestown renovation project focused on transforming the luxury car dealership into a modern, high-end facility that aligns with Mercedes-Benz's updated brand standards. This comprehensive car dealership renovation involved updating the interior designs of the showroom and service areas, as well as the addition of a new car delivery area. 

Beginning with initial demolition work in December 2022, the bulk of the project spanning from April to August 2023, this renovation project required meticulous planning and project phasing to allow continuous operation of the dealership throughout construction. Thanks to outstanding relationships forged during projects at Faulkner Mazda and Faulkner Volvo, our team already had a great understanding of how the Faulkner Dealership Family operates, and how to best serve them.


Project Scope

The renovation encompassed a complete interior reskin of approximately 10,000 square feet to fit new, contemporary brand standards for all Mercedes-Benz dealerships. Key aspects included removing outdated floor finishes, lighting, and millwork in the showroom and service areas to make room for a new look.

Aesthetic improvements include the installation of new millwork and wallpaper, as well as a fresh coat of paint on all other interior walls. To boost sustainability at Mercedes-Benz of Doylestown, the Souder Brothers Construction team installed new floor electric systems to charge electric vehicles and energy-efficient LED lighting. 

Additionally, the project featured the construction of a new car delivery area, which involved framing, drywall work, and the installation of three new overhead garage doors.


Challenges

While the Souder Brothers Construction team is exceptionally experienced with car dealership renovation projects and challenges are few and far between, the renovation of Mercedes-Benz of Doylestown offered our team several opportunities to think creatively. 

First and foremost, the  team had to rely on a  history of successful construction phasing to ensure the dealership could remain operational throughout the project. Safety and staff comfort were top of mind while demolishing existing floor tiles, which causes excessive dust, and throughout the lighting installation. 

Another challenge was the need to install new electric boxes in the existing heated floor. With floor heating provided by a series of underground tubes that fill with warm water, the team could not risk damaging a single element. 

Finally, the Mercedes-Benz brand standards are unique and feature striking colors in their design. In the case of HVAC grills, some of these colors are simply not available without customization. The Souder Brothers Construction team made great efforts to ensure a consistent visual experience in the showroom including custom color matching for HVAC grills and other finishes.


Solutions

As the general contractor of this car dealership renovation, our staff utilized our network of top-tier subcontractors to complete the project successfully. Some solutions implemented include:

Showroom

  • Floor Heating System: Addressed the challenge of the existing floor heating tubes by engaging a specialty contractor to locate and map these elements. This careful planning allowed us to install new electric floor systems without damaging the embedded heating components.
  • Updated Floor Tile: Laid stylish and durable floor tiles, designed to withstand high foot traffic while providing a sleek and sophisticated look.
  • Custom HVAC Grills: Achieved custom color matching for HVAC grills through sandblasting and powder coating, ensuring they complemented the new paint colors and maintained the aesthetic consistency of the renovation.
  • Enhanced Lighting: Integrated new LED lighting throughout the showroom to improve lighting quality and energy efficiency. This upgrade not only created a brighter environment but also made the dealership more energy-efficient.
  • Modern Millwork and Finishes: Applied contemporary millwork, paint, and wallpaper to modernize the space, aligning with Mercedes-Benz’s brand standards.

New Car Delivery Area

  • Structural Enhancements: Conducted framing and drywall work to create a designated car delivery area, ensuring it was efficiently boxed out to meet operational needs.
  • New Overhead Garage Doors: Replaced the existing glass storefront with three new overhead garage doors, enhancing functionality and accessibility.

Commercial Construction Management & Operational Planning

  • Dust and Noise Management: Implemented strategies to manage dust and noise from the demolition phase by sealing off areas with painter's plastic and turning off the HVAC system. Nightly preparation work minimized disruption to dealership operations.
  • Regular Dealership Updates: Provided biweekly updates to the General Manager and dealership staff about construction progress, key milestones, and any changes to the schedule.
  • Coordination with Mercedes-Benz: Maintained direct communication with Mercedes-Benz representatives to ensure strict adherence to the brand’s specifications and standards.
  • Coordination with Subcontractors: Maintained clear and frequent communication with all subcontractors to ensure their tasks were aligned with the overall project timeline and quality standards.

Throughout the project, our team’s extensive experience in car dealership construction and commercial building renovation was pivotal. Our strategic approach and detailed execution ensured that Faulkner Mercedes-Benz of Doylestown received a state-of-the-art facility that not only met but exceeded their expectations, delivering a modern and functional space that aligns with their luxury brand standards.


Results

The renovation was completed successfully, resulting in a sleek, modern dealership that enhances the customer experience while aligning with Mercedes-Benz’s high standards. The updated showroom now features stylish floor tiles, efficient LED lighting, and new furniture, creating a welcoming environment for clients. 

The new car delivery area is fully operational, with updated garage doors and improved functionality. Overall, the project not only met but exceeded expectations, demonstrating our expertise in car dealership construction and commercial construction management. 

The Faulkner Mercedes-Benz of Doylestown now operates in a state-of-the-art facility that reflects the luxury and innovation synonymous with the Mercedes-Benz brand.